Work

The work
speaks.

Nine projects. Across healthcare, enterprise, and GTM. Every one delivered — no exceptions.

AXA
AI Training
Gamified AI learning event that made AI concepts land.

Designed and delivered the AI Heroes event — a gamified learning experience built to make AI practical and memorable. Not a lecture. Participants left with skills they could use the next day.

Insurance · Egypt
AXIS
AI Training
Full AI training program for leaders and front-line teams.

Delivered a comprehensive AI program equipping AXIS teams with real-world use cases and hands-on tools. Leaders left with a clear framework for integrating AI into daily operations.

Enterprise · Egypt
AXA Egypt
AI Training
AI program rolled out across leadership and operations teams.

Equipped leaders and teams at AXA Egypt with practical AI knowledge, use cases, and tools. Focus on adoption — not awareness. Teams integrated AI into day-to-day workflows immediately after delivery.

Insurance · Egypt
Spimaco
AI Training
AI avatar-based training experience for employee development.

Built and delivered an AI avatar training system for Spimaco — interactive, engaging, and scalable. Employees trained through a format that held attention and drove retention better than traditional delivery.

Pharma · Saudi Arabia
CloudComm
GTM
High-precision cold outreach engine built from scratch.

Engineered a B2B lead generation system using GTM strategy and outreach tooling. Built to target the right contacts, at the right companies, with the right message — at scale.

Telecom · MENA
AXON
GTM
Cold outreach engine that generated pipeline at speed.

Same precision GTM approach — adapted for AXON's market and buyer profile. Built the infrastructure, defined the ICP, and launched the outreach engine to generate consistent, qualified pipeline.

Enterprise · MENA
Benchmark
Advisory
Helped Benchmark build their own AI training engine end to end.

Guided the full journey — from design and curriculum development to implementation. Benchmark now runs their own scalable AI training capability in-house. We built the foundation. They own it.

Training Sector · Egypt
El Fagala
Advisory
AI-powered medical provider selection and cost optimization.

Used advanced AI tools to help El Fagala select the most suitable medical providers and accurately measure consumption statistics. Data-driven decisions replaced guesswork — reducing cost and improving coverage quality.

Medical Insurance · Egypt

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